Find out how to Migrate Google Enterprise Profile Web site to WordPress: The information that Google is shuttering Google Enterprise Profile web sites has made many customers ask us how you can migrate their web site to WordPress earlier than the service shuts down for good.
In March 2024, Google might be shutting down greater than 21.7 million web sites created with Google Enterprise Profiles. That is the newest in a historical past of Google eradicating services and products.
For those who’re one of many customers who might be affected by this alteration, then now’s the proper time to relocate your web site.
On this article, we’ll present you how you can migrate a Google Enterprise Profile web site to WordPress.
Right here’s an outline of what we’ll cowl on this information. You possibly can click on the hyperlinks beneath to leap forward to your most popular part:
Why Migrate a Google Enterprise Profile Website to WordPress?
While you create a Google Enterprise Profile, you get an choice so as to add an internet site. Beforehand, for those who didn’t have an internet site, Google would let you create a free single-page web site immediately.
This manner, customers trying up your model on an area search will see an in depth enterprise profile, together with a enterprise web site, working hours, retailer areas, instructions, cellphone numbers, and extra.
Nevertheless, Google is shutting down Enterprise Profile websites in March 2024. As soon as the service closes, customers might be routinely redirected to your Enterprise Profile web page.
Sadly, that redirection will solely work till June 10, 2024. Individuals visiting your web site after this date will see a ‘web page not discovered’ error.
This could have a unfavourable impact on what you are promoting, as it is going to look much less skilled. To not point out, clients gained’t have the ability to view detailed details about your organization, merchandise, and providers.
Consequently, your conversions could drop, and you may find yourself dropping clients to your opponents.
That’s why it’s vital emigrate your Google Enterprise Profile web site to WordPress.
Observe: Google is simply shutting down the service that hosts websites via Google Enterprise Profiles. The profile for what you are promoting itself will nonetheless be out there in search outcomes. Later on this submit, we’ll present you how you can hyperlink your new WordPress web site with what you are promoting profile.
Why Select WordPress as a Platform for Your Web site?
WordPress is the most well-liked web site builder on the planet, because it powers greater than 43% of internet sites on the web.
The very best half is that WordPress is free to make use of and open-source. By migrating your Google Enterprise Profile web site to WordPress, you get extra management and suppleness.
As an illustration, you get to personal all of your content material and don’t should depend on a third-party platform. All you want is a internet hosting service and a website title to get began.
With WordPress, you get a number of themes. This makes it very versatile, as you may create a easy 1-page WordPress web site or a whole on-line retailer. It additionally provides hundreds of plugins which assist add extra options and performance.
Apart from that, WordPress is Web optimization-friendly. What this implies is you could simply optimize it for search engines like google like Google. This helps appeal to customers to your web site and increase conversion.
Observe: Do not forget that WordPress.com and WordPress.org are totally different platforms. WordPress.com is a hosted resolution that provides restricted options, whereas WordPress.org is the well-known platform that everybody has come to like and use. You possibly can see our full comparability of WordPress.com vs. WordPress.org.
That stated, let’s have a look at how one can simply migrate your Enterprise Profile web site to WordPress.
Step 1: Create a Backup of Google Enterprise Profile Website
Earlier than you may migrate your web site to WordPress, step one is to backup knowledge out of your Google My Enterprise web site.
Observe that Google Enterprise Profile doesn’t supply an export choice, so that you’ll have to obtain all the pictures, movies, and different media information manually.
To do this, merely open your Google Enterprise Profile web site after which right-click on the picture you need to save.
After that, merely click on the ‘Save as’ choice and save the picture wherever in your laptop.
Equally, you may merely copy the textual content in your web site and paste it right into a doc.
To start out, first spotlight the textual content in your web site after which hit the right-click button in your mouse. From right here, choose the ‘Copy’ button.
You too can use keyboard shortcuts to repeat the textual content. As an illustration, you’ll have to hit ‘Ctrl + C’ on Home windows and ‘Command + C’ on Mac.
Subsequent, open a Notepad file, Google Docs, or a Microsoft Phrase doc and easily paste the content material out of your web site. In case you have hyperlinks within the textual content, it’s a good suggestion to make use of Google Docs or Microsoft Phrase as a result of they may hold these within the pasted textual content.
You possibly can right-click wherever on the doc and choose the ‘Paste’ choice. Or use the ‘Ctrl + V’ keyboard shortcut on Home windows and ‘Command + V’ on Mac to stick the textual content.
Since Enterprise Profile websites are small and single-page, downloading and copying your knowledge ought to be a fast course of.
Step 2: Selecting a Internet Internet hosting Platform for Your Website
Subsequent, you’ll need a internet hosting service to run an internet site utilizing WordPress. Website hosting is the place all of your web site information are saved. You possibly can consider it as a home the place your web site’s content material lives.
Whereas WordPress is free to obtain, you’ll have to subscribe to a platform like Bluehost to host the location
Normally, internet hosting prices round $7.99 per thirty days (paid yearly), and area title costs begin from $16.99 per 12 months, relying on the area extension. The associated fee to construct a WordPress web site can go even greater if you’d like a customized theme and extra options.
This is usually a vital funding, contemplating it was free to create an internet site utilizing Google Enterprise Profile.
Fortunately, Bluehost is providing an unique low cost for WPBeginner customers. You will get began for as little as $1.99 per thirty days and get a free area + SSL certificates.
Bluehost is among the greatest internet hosting firms within the trade. It’s an formally advisable WordPress internet hosting supplier.
WPBeginner customers can get pleasure from as much as 61% off and get a 1-click WordPress set up. To start out, merely go to the Bluehost web site and click on the ‘Get Began Now’ button.
After that, you’ll need to pick out a internet hosting plan.
Merely click on the ‘Choose’ button to decide on a pricing plan. You possibly can choose the Fundamental or Selection Plus plans to get began, as they need to be appropriate for small enterprise web sites.
On the subsequent display, you’ll need to choose a website title in your web site. A site title is your web site’s title that customers will enter of their browsers (like wpbeginner.com or google.com).
Bluehost helps you to create a brand new area title, or you should use an current area that you just personal.
Professional Tip: For those who need assistance choosing the right title, then strive our free enterprise title generator software. Merely enter phrases associated to what you are promoting, and the software will generate numerous concepts in your area title.
After selecting a reputation in your web site, you’ll have to fill in your account particulars and finalize the Bluehost package deal.
Bluehost will add additional choices to your package deal. We advocate unchecking all the extra choices as you’ll get monetary savings. Plus, you may all the time add them afterward if wanted.
Subsequent, you may add your cost particulars and full the acquisition.
As soon as that’s executed, Bluehost will create your internet hosting account and e-mail you the login particulars.
Step 3: Set up and Set Up WordPress
Subsequent, you may log in to the Bluehost account to view the dashboard. From right here, you’ll have the ability to handle your web site, get assist, and set up WordPress.
The very best half about utilizing Bluehost is that it routinely installs WordPress for you.
You simply want to go to the ‘Web sites’ tab from the menu on the left. After that, merely click on the ‘Edit Website’ button.
This can open the WordPress dashboard, the place you may log in and begin including content material, customizing the design, and creating new pages.
Bluehost provides an AI-powered setup wizard that may information you thru the preliminary configuration. You possibly can merely observe the on-screen directions to create a WordPress web site. You too can opt-out of the AI assistant.
You possibly can be taught extra by following our full information on how you can set up WordPress.
Step 4: Add Content material From Enterprise Profile Website to WordPress
Now that your WordPress web site is prepared, the subsequent step is to import content material from the Google Enterprise Profile web site.
Since there is no such thing as a approach to immediately import knowledge out of your Google My Enterprise web site into WordPress, you’ll want so as to add content material manually.
You can begin by creating totally different pages in your web site, like an about us web page, a contact web page, and extra. Merely head to Pages within the WordPress dashboard and click on the ‘Add New Web page’ button.
Subsequent, you’ll need to enter content material that you just copied from the Google Enterprise Profile web site within the content material editor.
To start out, enter a title in your web page on the high. After that, you may sort the textual content or just copy it from the file you created earlier and paste it into the content material editor.
Merely use the keyboard shortcut keys to repeat and paste the textual content. For Home windows, you’ll have to press ‘Ctrl + C’ to repeat and ‘Ctrl + V’ to stick. For those who’re utilizing Mac, then merely press ‘Command + V’ to repeat and ‘Command + V’ to stick.
WordPress additionally helps you to add photographs, movies, and different media information to your content material.
So as to add an image, you may click on the ‘+’ signal and add an Picture block in your content material. From right here, you’ll have to click on the ‘Media Library’ button.
A brand new popup window will open with the WordPress Media Library.
Subsequent, you may change to the ‘Add information’ tab after which click on the ‘Choose Information’ button.
Now, navaigate to the Google Enterprise Profile web site photographs you saved earlier and choose them.
As soon as they’re uploaded, you will notice them within the Media Library. Go forward and choose the picture you need to add to your content material.
To be taught extra, please see our information on how you can correctly add photographs in WordPress.
When you’re executed, go forward and click on ‘Publish’ on the high of the web page. Merely repeat this step to create as many pages as you need in your web site.
Subsequent, you may add the content material to every of those pages that you just saved and copied out of your Google Enterprise Profile web site.
We advocate that you just create a customized touchdown web page in your web site utilizing the block editor or a plugin like SeedProd.
SeedProd is the very best WordPress theme and touchdown web page builder. It provides a drag-and-drop builder, pre-built templates, and many customization choices.
You possibly can simply edit and management the looks of your web site utilizing the plugin. Plus, there are totally different blocks so as to add to the design.
After creating pages, you can even add new weblog posts to what you are promoting web site. For extra particulars, please see our information on how you can add a brand new submit in WordPress.
There are numerous matters you may write about associated to what you are promoting. These might be useful guides, listing articles, how-to tutorials that assist clarify how you can use totally different options of your services and products, and extra.
Step 5: Optimizing Your Enterprise Website for Native Web optimization
After including content material out of your Google My Enterprise web site to WordPress, you’ll need to optimize your web site for native search outcomes. This manner, individuals looking for what you are promoting can simply discover it on search engines like google like Google.
A easy means of doing that’s through the use of All in One Web optimization (AIOSEO). It’s the greatest WordPress Web optimization plugin that helps optimize your web site for search engines like google. It routinely provides schema markup and helps configure native Web optimization settings with none technical information.
Schema markup is a particular code format that’s used in your web site, and it tells search engines like google additional details about what you are promoting. As an illustration, schema markup helps you present particulars like handle, opening hours, map location, and extra on Google search outcomes.
Observe: To make use of the Native Web optimization characteristic in AIOSEO, you’ll need no less than the Plus plan.
First, you’ll need to put in and activate the All in One Web optimization (AIOSEO) plugin. For those who need assistance, then please see our information on how you can set up a WordPress plugin.
Upon activation, you will notice the AIOSEO setup wizard. Merely click on the ‘Let’s Get Began’ button and observe the on-screen directions.
To be taught extra, please see our information on how you can correctly arrange All in One Web optimization in WordPress.
Subsequent, you may go to All in One Web optimization » Native Web optimization from the WordPress dashboard and click on the ‘Activate Native Web optimization’ button.
Add Location and Enterprise Data
As soon as the Native Web optimization addon is lively, you may head to the ‘Location’ tab.
Right here, AIOSEO will ask in case you have a number of enterprise areas. In that case, then merely click on the ‘A number of Location’ toggle to Sure.
To be taught extra, please see our information on how you can add a number of areas schema for native enterprise in WordPress.
Subsequent, you may scroll down and enter what you are promoting info. As an illustration, you may present a reputation, brand, picture, handle, choose sort of enterprise, cellphone quantity, and extra.
Add Opening Hours for Your Enterprise
After that, head to the ‘Opening Hours’ tab and allow the choice.
Merely click on the ‘Present Opening Hours’ toggle to Sure.
Subsequent, you may scroll down and add what you are promoting hours.
There’s additionally an choice the place you may present what you are promoting is open 24/7.
Present Enterprise Location on Google Maps
AIOSEO additionally helps you to combine Google Maps and assist customers discover the place what you are promoting is situated.
You are able to do that by going to the ‘Maps’ tab and coming into the Google Maps API key.
For extra particulars, please see our information on how you can add Google Maps in WordPress.
Step 6: Replace Web site URL in Google Enterprise Profile
Now that your new WordPress web site is prepared, the subsequent step is to replace the hyperlink in Google Enterprise Profile.
You are able to do that by visiting your Enterprise Profile on Google. From right here, merely click on the ‘Edit Profile’ choice.
You need to now see a brand new popup window open with what you are promoting info.
Subsequent, you may navigate to the ‘Web site’ part and exchange the URL together with your new WordPress web site.
That’s it! You’ve efficiently migrated your Google Enterprise Profile web site to WordPress.
Now, customers who click on the ‘Web site’ hyperlink in your Enterprise Profile will land in your new WordPress web site.
Bonus: Set up WordPress Plugins to Get the Most of Your Website
The very best half about utilizing WordPress is the plugins. You possibly can consider them as apps, and so they assist add extra options and performance to your web site.
As an illustration, there are plugins for creating backups, enhancing safety, boosting pace and efficiency, beginning a web based retailer, and extra.
That stated, there are over 59,000 free and paid plugins that you should use. This could get overwhelming for brand new customers who don’t know which plugin to choose and set up.
That will help you out, listed here are a few of the high plugins we advocate utilizing in your WordPress web site:
WPForms – It’s the greatest kind builder for WordPress. You possibly can simply create various kinds of types and add them to your web site. For instance, it helps you to create easy contact types, cost types, surveys, registration types, and extra.
MonsterInsights – It’s the greatest Analytics plugin for WordPress. You possibly can join Google Analytics to WordPress with out enhancing code utilizing MonsterInsights. Plus, it helps you learn the way individuals behave in your web site, the place they arrive from, which hyperlinks they click on, and uncover different helpful insights.
OptinMonster – A robust conversion optimization and lead era toolkit for WordPress. You possibly can create totally different campaigns to develop your e-mail listing, get extra leads, and improve gross sales.
Duplicator – It’s the greatest WordPress backup plugin. You possibly can create backups of your WordPress web site and retailer them on the cloud. This manner, you’ll have a contemporary copy to revive your web site in case there’s a safety breach, or one thing goes flawed.
For extra plugin suggestions, please see our full listing of must-have WordPress plugins for enterprise websites.
We hope this text helped you discover ways to migrate a Google Enterprise Profile web site to WordPress. You might also need to see our information on how you can create a free enterprise e-mail handle and straightforward methods to extend your weblog visitors.
For those who preferred this text, then please subscribe to our YouTube Channel for WordPress video tutorials. You too can discover us on Twitter and Fb.
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